He states that ‘men act women appear. Men look at women.
Women watch them selves been looked at.’ The woman is usually posed in a way to
please the viewer, her gaze is meant to entice the viewer, and this notion is
the same in modern day advertisements and photographs. Berger comments that a
woman unconsciously acts in a way knowing she is being viewed. Women are
constantly being surveyed, not only by men but by other women, and by
themselves.
Berger states that women were ‘depicted in a different way to men-because the “ideal”spectator is always assumed to be male and the image of the woman is designed to flatter him’ and that images are the most powerful communicator
we have. There are things we cannot describe in words but that images can
illustrate.
Women and sex are used
profusely in advertisement since it appeals to both women and men and it is clear that the men want the women and the sex and the
women want to be the women.
This study looks at and compares how
women in the media industry are used for the exact purpose that female nudity
was used in traditional oil paintings. To be looked at, desired, envied and to
be seen as desirable women, not only by men but also by women.
How does the theory link to my music video ?
This theory links in closely with my song because at the start of the song the boy is picturing women to be sexual objects and imagining this great sex scene in his head however once he actually meets a girl and spends a lot of time with her, only then does he realise that they are not just something men use for pleasure and fun, in fact they are people and are equal to men and only then does he realise that she is his 'inspiration' and a lot more than the conventional 'sex object'.
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