Ancillary texts from the metal genre

Architects - Lost Forever // Lost Together

 

This album cover uses the bands logo with a floral style tattoo design behind it, however there is not one original image used it is all done on a computer.

Bury Tomorrow - Runes

 

This is also a design that has been created on a computer and although it looks like an artisting syle drawing, there is no doubt that it has been created purley on a computer based software.

Crossfaith - Apocalypse 

 

Once again this album has used computer aided designs to help create an album cover and it has the bands logo in the middle of it however there are no indications as to what the album is called.

Asking Alexandria - From Death To Destiny

 

Original images where used when creating this album however there is an element of a computer aided software to get the majority of the look they wanted to go for it is more than likely that a green screen was used in order to get the look they wanted.

Blessthfall - Hollow Bodies

These are just some of the many album covers in the Metal genre and it is clear that computer generated images are very common, I have not found one band in this genre that has uses original images to create thier ancillary texts such as an album cover however when I create my CD cover I will be breaking conventions and using original images that I will be taking on hessle foreshore and then uploading them on to photoshop where they will be edited into place on the CD case template.

 



 



Test shots from location

 

 

 Drum shot of Tristan

 

 

Guitar shot of Luke

 

Bass shot of James

Vocal shots of Marshall

For the test shots from one of my final chosen locations i uploaded videos from each of the band members to get a sense of what sort of shots I was going for, although once they are edited into shorter clips so that I can get rid of the bits is don't want, they will look much better especially all montaged together alongside the song that I am doing the video for.

Shooting schedule and what happened on each day

Band practise sessions: 24th + 10th of February

Both of the filming times where Monday nights and I turned up at 7pm to film my friends band Down To A Deathmatch at there practise room in hull, in the sessions I aimed to get around 100 shots each time divided up between all 5 members of the band and this was a huge success because I managed to get shots from all different angles to build up a really good cinematography aspect that supported my genre, not only did I want to capture the bands practise but to support the narrative I wanted to capture what band life was like because it was this practise that made my main actor (Luke Blackburn)  realise that his relationship is like his band, and if he wants it to work out he has to put time and effort into it to make sure that it succeeds and lasts.
I think that I did a good job when filming the band and to say thank you I said that I would put together a montage of shots for them to put along with one of their own songs as a sort of music video for them.

Paint Sessions: 3rd + 5th of April

The paint sessions where to create an abstract narrative to my video, this in itself breaks traditional meetal genre conventions however this is what I wanted to achieve and for this I shot a series of shots of hands covered in paint eventually coming together to signify how two different things came together as one to create a relationship together which represents the story going on in the song lyrics. 

Locations for shooting

The main location for shooting my music video is in my bands practise room in town, this is ideal for shooting a music video because it sets the scene for a typical band like the one i will be filming, it has the mise en scene that will back up my genre and will create an all round atmosphere once the editing is complete and the video is stitched together, as well as this some shots may be filmed in and around the area that i have decided to film in to add an extra atmosphere, further filming will be done at Down To A Deathmatch's gigs so i can create a montage of band life both in the practise room, at gigs and outside of the band because from looking at videos of a similar kind this is what they do and it is very effective like in the Architects 'Delete Rewind' video this technique is used and although the song isn't in sync with the shots it still creates a strong atmosphere especially if i can edit the shots to the beat of the song.

                                                        Architects - Delete Rewind

Video draft 1

Test Shots from old location

 

 

 

 

 

These where two of many shots taken in the woodland area on hessle forshore however since then I have changed the concept behind the idea and am now using different actors and a different location to film however this footage shows the sort of footage I will be using in my new idea except this time I will not be lip syncing for any of it as it is a narrative video that has montage shots of a band mixed in.

Stewart hall representation theory - 1980

 

What is it?

 

The Encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Titled 'Encoding and Decoding in the Television Discourse,' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. A founder of the Birmingham School of Cultural Studies, Hall has had a major influence on media studies. His model claims that TV and other media audiences are presented with messages that are decoded, or interpreted in different ways depending on an individuals cultural background, economic standing, and personal experiences. In contrast to other media theories that dis empower audiences, Hall advanced the idea that audience members can play an active role in decoding messages as they rely on their own social contexts, and might be capable of changing messages themselves through collective action.

 

The theory says that media texts are encoded by the producer whose ideologies are encoded in the messages, the text is then decoded by an audience however not all audiences decode in the same way in some cases not how the producer actually intended.

 

How encoding and decoding works

 

 · When a producer creates a text it’s encoded with a meaning or message they want to convey to a mass audience which is called the preferred reading.

 · This theory will sometimes be correctly decoded and the audience will understand what the producer wants them to however sometimes the producer can encode a message that is not correctly decoded.

How it relates to my video

 

The theory relates to my music video because I am the producer and am encoding my view of the song into a visual video form, from this the audience who view it can chose to decode the song in whichever way they want and because everyone decodes the lyrical and visual elements differently, they will all have different views and perspectives of the song therefor when discussing it or passing it on to peers it is certain that no two people will receive the same message that the media product is giving off.