Formal conventions of music videos

Conventions of music videos vary depending on what the genre is, for example if the video is for an R&B style video, chances are the vocalist will be covered in bling and the environment around him will reflect wealth, money and a rich lifestyle and to show this slow editing and cinematography that reflects this is used however, other genres such as metal or even rock are quiet different because they use fast paced editing and medium-close up shots to establish the energetic vibe that would be expected in a concert for this band and where R&B videos may be showing off this lifestyle, metal is quiet the opposite and 9/10 will have a performance aspect to the video thats shows off the fact that they are an established artist.

Tiao Cruz - HeartBreaker (R&B)



 

Issues - Hooligans (Metal)

Mise en scene can also vary for different types of music video depending on the genre, for example as previously said the R&B genre is all about money, fast cars and the rich lifestyle so dessigner clothes are usally used along with a wealthy scene setting whether it be in a big house or on a yacht however other genres like Metal have completely different Mise en scene and with that particular genre the clothing tends to be black, ripped and the artists usually have piercings and tattoos and the location used to shoot the music video is usually a stage or some other location where they can set up equipment and make out as if they are playing along to the track

 

 

 

 

Although there are many differences within music videos more so than not, there are some similarities such as lip syncing which every music video has, this is so that the artists are in time when they are filming and shooting the video, without it parts of the song may be out of sync with the video due to the fact that when the arist was singing, they where doing it at their own pace instead of that of the actual song.

Another similarity is that all music videos will have is props, location and costume involved no matter what genre because this is what backs up either the narrative or the story based behind the song and helps the viewer better understand the lyrical meaning that the artist is trying to portray to the target audience.